AI video is exploding. It can generate wild visuals, cinematic landscapes, and even deepfaked presenters. But when it comes to your corporate video — the one with accurate typography, motion branding, compliance-ready copy, and structural logic — AI just isn’t there.

Corporate video isn’t about wow factor. It’s about clarity.

Today’s AI tools still struggle with:

  • Clean kinetic text
  • Accurate branded templates
  • Responsive typography
  • Editing to actual business logic

There a ways to leverage it for the workflow for corporate videos - submissions, draft generation, “stock footage” creation.  These can all increase turnaround times while keeping quality high.

Until AI can handle structured messaging and brand-safe visuals, it’s not a viable substitute for real creative talent. That said — we’re watching the space closely.

Published on:
July 7, 2025